LIFTS MAKEUP LIKE A MAGNET Micellar Cleansing Water features micelle cleansing molecules that pull oil and dirt away from the face. Our all-in-1 cleanser gently takes all makeup off, no rinsing, no harsh rubbing. THE MICELLAR DIFFERENCE The micelle molecules in Micellar Cleansing Water cluster together to lift dirt, oil, makeup and impurities on contact.